Though not exclusive to the music industry, bands and musicians appear more susceptible to committing most of the following bad social media habits. These are typically good intentioned, yet they won’t produce the type of conversation and loyalty you’d want with your fan base. CyberPrMusic recently released a brilliant and most certainly valuable article written by Joshua Smotherman on the dont’s of music social media marketing, and it’s worth even further analyzing:
- It’s All About Me Marketing
- This ‘don’t’ fixates on the premise of “one-way marketing” and how it lacks engagement. This usually comes in the form of “Buy my new album ____!” or “Listen to my new single! Link’s in bio”. Smotherman beautifully illuminates alternatives to avoid simply promoting yourself with every post you make. Some alternatives could be sharing music industry based news, stories that personally connect with your band, or news that accurate reflects your band’s personality and opinions.
- Viewer count and followers aren’t what actually count
- How many likes your band has on Facebook and how many Twitter and Instagram followers you have is a useless gauge of your fan base. What’s more important is establishing an email list and good relationship with people you have met and connected with at concerts.
- Not doing Contests or Collaborating
- This last tid bit of advice advocates for using contests to gain organic likes and following. If you pair yourself with other artists or local businesses, you extend your recognition and create a larger pool for yourself. Plus, it’s an impeccable and simple way to get your audience involved and engaged. Just as much as the distribution of music has changed, so have the collaboration capabilities. According to Elaine Lally, Kompoz.com is a platform that allows musicians to collaborate with others, and also allows for both finished and in-progress songs to be viewed.